As I sit on my couch this morning in my Grandma Tarallo’s pearls and one of my many pairs of chucks, holding a warm cup of coffee in my hands, I feel like I can breathe a little easier. Last night when I sat on the couch, yes, I spend a lot of time ...
We are exactly two weeks in 2021, and what a crazy two weeks it has been so far. I’m hoping 2021 didn’t realize it was supposed to be better and is currently doing some self-reflecting, burned some sage at the new moon last night, and correcting herself. To keep things real, I’m checking in to ...
Yesterday was hard, really hard. This morning I woke up, and for a split second, I forgot all about yesterday, and then it all came crashing back down on me. I didn’t get out of bed until 11 and made myself a big cup of coffee and sat in the silence of the day, hoping ...
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.