This week’s blog post is going to be short and sweet. When I was feeling bad about not having a substantial post this week, I was told, “every post doesn’t have to be an opus”. Summer is here, and this week will consist of a lot of traveling for me. As a matter of fact, as ...
This week has been full of moments of discontent; there was Alabama, there was whatever nonsense was coming out of the White House this week, there was my daughter and her romantic life, this blog post half written for days and then my usual wondering of what’s next. This week I read an article from ...
UGH! Writing is so hard! There are days, not unlike today, where I miss my job as a Paralegal. I knew exactly what to do, I had a stack of files on my desk, with complaints to file, Interrogatories to answer, or letters to transcribe. Things I could do without thinking. All those things I ...
It was Monday, and I plopped myself at my desk in my “office” and told myself I couldn’t leave until I was done editing Frank. My editor had sent over some changes and suggestions, and everything was moving along smoothly until I got to the scene where Sarah, my editor said “Describe this a bit more! ...
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